ROGER is the first Web-based primary prevention tool that integrates medical diagnosis data with lifestyle traits and behavior. It is a powerful combination and it is one of a kind. ROGER has its sights set on this: The treatment of chronic diseases account for 75% of healthcare expenditure in the USA. Prevention of chronic diseases and reducing the risk factors that led to them is mission critical to reducing healthcare costs. ROGER is up to the mission. Here’s why.

ROGER'S health and lifestyle behavior change model was created by the collaboration of physicians, psychologists, specialty health and lifestyle experts, e-learning wizards and IT gurus – literally with hundreds of years of clinical and practical experience – married to 21st century technology. The result of blending real scientific and psychological know-how with the power and reach of Web-based interactivity is a totally new approach to behavior change.

We call the approach granular. ROGER gets you there in small, achievable steps. Either way, change is not easy and ROGER knows this from experience.

So how does it work? ROGER'S brain is ‘wired’, so-to-speak, with a proprietary and scientifically grounded set of change indices that are highly discrete and tailored to the person’s needs and pace of change, and readily measurable. As each incremental change in lifestyle is reached, ROGER acknowledges, encourages and motivates the individual to get on board to the next incremental change destination when he or she is ready to do so. To ROGER change in behavior happens in little stops along the way. The beauty of this method is incredible from a management perspective because you see progress as it happens. As each of your plan members reaches a behavior change destination towards healthier living, ROGER records it.

In addition, the individual data is aggregated to show you the movement of all the plan participants and any other distinct populations you want to track. This is real change. This is real progress. In a nutshell, ROGER is pure innovation.